Confronted with the usual challenges of a TV network in the 21st century and typical Viacom volatility, a lot of people thought it was time to run a big reaffirming and reassuring MTV brand anthem that proclaimed our relevance. So we didn't. Instead, we got self-aware, surreal, and silly. And unlike most other brand "anthems", we only spoke the truth, even at our own expense.
MTV x Ghostrobot