Huge growth audience but little brand awareness. Instead of an ad, we did it the Cash App way, fueling authentic culture, sparking social connection —here in the form of a Carin Leon x Edgar Barrera x Stillz x Checo collab— and bringing community together IRL.

First vid is the case study.
Second vid is the music video.

x CD Noel Tantinyá
x Film Director Stillz
x Photographer Adriana Roslin
x Illustration Brandon Land
x Design Andrew Chu