Dwayne Johnson and Kevin Hart's schedules only allowed for a 2 hour TV and still photo shoot. But we still needed a press-worthy idea that could announce they were hosting the Movie Awards and give us a ton of content to play with for the weeks leading up to the show. Enter: The MTV Real-Time Teleprompter Livestream Event. A social-media powered teleprompter gave Dwayne & Kevin movie-inspired prompts to riff on in front of 10 livestreaming phones streaming to 10 different livestream platforms. And then a momma-cam captured the whole thing so we could chop it up into TV spots and social content. The 40-minute livestream got an audience of over 4 million people from which we were able to make over 30 shorter pieces of content. First video is the case study.

Watch the full 40 minute livestream here.