Here’s what happens when data-driven strategy, targeted social media, a great client, and unhinged creativity have a big ol’ weird party.

And the weird worked: Over the course of the 12 week campaign, we sold multiple millions of dollars of Purple product. I know, it’s absurd, we could hardly believe it ourselves.

First video is the case study. And here is a 30 minute guided meditation voiced by Tim & Eric if you want some help sleeping or laughing.

Streamys - Best Branded Content Campaign 2019

When data reveals deeper human understanding, but cute.

‘Twas the “Fight of the Century” —Floyd Mayweather vs. Conor McGregor— but Showtime Boxing was still challenged with marketing efficiently to two very different communities that don’t like each other: Boxing fans and UFC fans. But using social analytics we found a glimmer of hope: both audiences engaged with non-traditional art forms like tattoo art, street art, vinyls, custom auto design, and so on…

So we partnered with street artist Tristan Eaton on limited edition fight poster. But it wasn’t just a piece of paper, it was an interactive story of two fighters as told by 14 layers of screen-printing on FB Live, with viewers able to win the prints being made.

After the paint dried, results showed we brought the two polarized communities together: audience was a 48/52 split of boxing/UFC fans.