DirecTV needed a short-run campaign for Q2 partnerships with the Kentucky Derby and Sports Illustrated Swimsuit Issue. It wasn't rocket science.  We put supermodel Hannah Davis and a horse on a beach, put Flight of the Conchords' Jemaine Clement in a recording booth, and voila!  6 spots, a Behind the Scenes short for the Swimsuit Issue, and a few famous cameos online and on-air during the Kentucky Derby featuring our buddy Horse.