Conceived, scripted, creative directed, and oversaw production of the 2016 MTV Upfront. The idea was to create a post-modern pop-art trade show on MTV drugs, a not-so-subtle satire of the whole concept of media networks selling selling media to media buyers. But instead of the traditional sit-down upfront presentation, we created an experience that got the audience reaching for their phones. Car show turntables, booths representing different properties and shows, an MTV mall that invited drunk people to shoplift, and a performance by Kendrick Lamar, it was self-aware salesmanship with a big ol' MTV smile. 

MTV x Julio Himede Productions