We built three twitter 'n arduino-powered torture machines inspired by the Samsung Series 9. Each of which allowed nerds to #rethink their allegiances and destroy other laptops in the spirit of a different S9 spec: #rethinkpower, #rethinkspeed, and #rethinksize. Made specifically to generate earned media, the site blew up so fast that it was pulled after one day for fear of another Apple suit. True story.